Sam started Mayhem Mindset in early 2021 while training at CrossFit Mayhem, with the goal of achieving both physical and mental peak performance as he took the floor as an individual in the 2021 CrossFit Games. With extreme illness causing him to withdraw from his third individual appearance, he set his eyes on a season of diligent improvement in preparation for the 2022 CrossFit Games, this time competing along side 9x Games Champion, Rich Froning. Sam continued to work with Mayhem Mindset, sharpening his mental game just as much as he was honing his physical skills. When Sam and Mayhem Freedom took the floor, their preparation proved to be world-class, and they stood atop the podium as CHAMPIONS at the end.

Sam shared his code, a piece of the work he did in the Mayhem Mindset course that helped him achieve his goals:

I AM - Samuel Cournoyer, father of two wonderful children, Husband and a Professional Crossfit Athlete.

I BELIEVE - in Family, Love, Strength, Grit, Sensitivity, Generosity, Loyalty, Fight, and Dedication.

I WILL - live my life with the strength of a horse and the courageousness of a soldier. To always be willing to fight through adversity. To Protect, To Perform and to Win for my Family. I will Win My Life! #WML”

“Doing Mayhem Mindset and having the chance to work with Jim Hensel is something I’m always going to be grateful for. It change my life! Jim’s coaching through the Mayhem Mindset process made me yes a better athlete, but much more a better man, friend, husband and father. It made me realize how little things are important in life, to always live by what I believe and to BE who I am.” -Samuel Cournoyer

Sam, we are incredibly proud to know you and to have been a part of your journey.

Keep Coming Forward.

Jimmy Hensel